Coastal Credit Union sought to enhance member engagement and drive growth by offering personalized product and service recommendations to their current members. The organization needed a solution that would allow them to effectively analyze member data and provide accurate, tailored financial life journeys without requiring a new team of data scientists or marketing specialists.
Vertice AI’s platform uses machine learning algorithms to analyze first-party and third-party member data, personas and life stages to generate member financial journey recommendations and engagement opportunities for each member. This enables Coastal Credit Union to anticipate member needs and offer targeted financial products and services, leading to a more inclusive and proactive financial community.
• 4.3x increase in new account openings for Money Market accounts
• 3.0x increase in new account openings for Home Equity Line of Credit (HELOC) accounts
• 3.5% higher initial balances for new Money Market accounts
• 40% higher initial deposits for new checking accounts