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FLINT, MI – March 13, 2024

Financial Plus Credit Union, a forward-thinking institution committed to exceptional member service, is excited to announce that they have selected Vertice AI(Opens in a new Window) as a strategic partner in a new member growth initiative. This collaboration is facilitated through The Lab at Filene Research Institute, a platform dedicated to testing and implementing innovative solutions within the credit union movement.

This partnership aims to address the continuous challenge of deepening engagement with indirect members, those who primarily interact with credit unions through external lending channels such as auto dealerships. Financial Plus Credit Union and Vertice AI will leverage advanced analytics to explore and develop new strategies for engaging these members more effectively.

Jessica McNier, Vice President of Member Experience at Financial Plus Credit Union, expressed enthusiasm for the initiative: “Our collaboration with Vertice AI through The Lab at Filene represents a significant step forward in our ongoing effort to enhance the financial journey of all our members, especially those we engage with indirectly. We’re excited about the potential of this partnership to uncover innovative, data-driven approaches to member relationship building.”

The Lab at Filene Research Institute serves as an incubator for testing new tools, products, and strategic solutions with the potential to enhance the impact and growth of credit unions. This collaborative effort between multiple credit unions, including Financial Plus, and Vertice AI in the Lab is a testament to the innovative spirit of the credit union community and its dedication to improving member experiences through actionable research and practical solutions.

Mitch Rutledge, CEO of Vertice AI, also commented on the partnership: “We’re honored to be chosen by Financial Plus Credit Union for this important project. Our work together in The Lab signifies a shared commitment to leveraging technology and analytics in service of the credit union movement. We look forward to the insights and strategies that will emerge from this collaboration, helping to drive member growth and engagement.”

About Financial Plus Credit Union: Since 1952, Financial Plus has been putting today’s needs and tomorrow’s dreams all within reach. Owned by over 81,000 members with more than $1.3 billion in assets, the credit union provides a full range of modern, easily accessible banking products and services to all throughout the state of Michigan. For more information, visit or call (800) 748-0451.

About Vertice AI: Vertice AI is at the forefront of member growth solutions, utilizing predictive analytics and AI to empower organizations with the insights needed for smarter business decisions. Specializing in machine learning, Vertice AI’s solutions offer predictive insights that drive data-driven decisions and optimize outcomes. For more information, visit and follow Vertice AI on LinkedIn.