Platinum Federal Credit Union Recognized for Data-Driven Impact in the 2026 Finopotamus Tekkie Awards
~ Credit union leverages AI-powered analytics to transform member engagement and deliver measurable deposit growth ~
DULUTH, Ga.— Aug XX, 2026 — Platinum Federal Credit Union (Platinum FCU), a Georgia-based credit union serving more than 13,500 members with over $360 million in assets, today announced it has been named the winner of the Data-Driven Impact Award in the 2026 Finopotamus Tekkie Awards. The award highlights Platinum FCU for successfully using member and operational data to drive measurable business results and enhance the member experience.
Now in its sixth year, the Finopotamus Tekkie Awards honor excellence in credit union technology by celebrating the credit unions, fintech providers and technology CUSOs advancing innovation across the industry. John San Filippo, co-founder and publisher of Finopotamus, said, “Our annual Tekkie program celebrates organizations delivering measurable impact through advancements in artificial intelligence, data analytics, core modernization, fintech integration, member experience and collaborative technology solutions that strengthen operations and improve financial outcomes for members.”
Platinum FCU earned the award for transforming its member engagement strategy through predictive, data-driven marketing. The credit union partnered with Vertice AI to improve adoption of key financial products by identifying members most likely to benefit from targeted offers based on behavioral, transactional and demographic data. The initiative marked a shift from broad, campaign-based marketing to highly personalized outreach driven by predictive analytics.
“This award reflects our commitment to using data intelligently to better serve our members,” said Kabir Laiwalla, CEO of Platinum FCU. “Rather than relying on broad marketing campaigns, we’ve embraced a more personalized approach with the help of Vertice AI that connects members with products that align with their financial needs. We are proud to be selected alongside other innovators in the credit union industry and remain focused on delivering personalized experiences that help our members achieve greater financial success.”
The credit union’s first AI-powered certificate of deposit (CD) campaign targeted nearly 6,900 members, resulting in 148 new CD accounts, more than $7.2 million in new balances, and a 275% higher performance than previous non-targeted efforts. Platinum also streamlined its marketing operations by replacing manual audience creation with AI-powered predictive targeting. Marketing teams can now launch highly targeted campaigns more quickly and efficiently, enabling the credit union to respond to member needs with greater precision while reducing the time and resources required to execute campaigns.
“Credit unions have an incredible opportunity to leverage the data they already have to create more meaningful member relationships,” said Mitch Rutledge, CEO of Vertice AI. “Platinum FCU exemplifies what’s possible when predictive intelligence is put into action. This recognition reflects Platinum’s commitment to innovation and demonstrates how AI can help credit unions deliver measurable business growth while enhancing the member experience.”
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About Finopotamus
Finopotamus is an online publication created by industry veterans W.B. King, John San Filippo, and Roy Urrico to bring credit unions technology news and original content not found elsewhere. The publication looks at technology best practices across multiple industries to bring credit unions the broadest range of relevant information. The publication’s tagline is Fintech News for Hungry CUs. Visit Finopotamus at www.finopotamus.com.
About Platinum FCU
Platinum Federal Credit Union was founded in December 1999 to serve the financial needs of Shia Ismaili Community Members. Today, with over 12,000 members and assets in excess of $300 million, we are among the fastest growing credit unions. Learn more by visiting platinumfcu.org.
About Vertice AI
Vertice AI is a leading provider of AI-powered member growth solutions leveraging predictive analytics to help credit unions employ data to drive smarter business decisions. By harnessing artificial intelligence and member data, Vertice AI delivers actionable, member-centric insights that enable credit unions to optimize marketing investments, foster deeper relationships, and achieve measurable growth. Vertice AI has been recognized as a Finovate Fall Best in Show 2025, ICBA ThinkTech Bankers Choice Award Winner, Top 25 Startup to Watch by the Atlanta Business Chronicle, honored as a Finalist at VentureTech 2023, and named the 2023 Innovation Challenge Winner by the Technology Association of Georgia (TAG).
