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WACO, TX – August 8, 2023

Today, 1st University Credit Union, a leading financial institution in Waco, TX, announced an exciting collaboration with Vertice AI and Seez. This partnership leverages advanced technologies and innovative growth strategies to deliver what credit unions are seeking―innovative ways to fuel their growth and strengthen the financial well-being of their members.

In today’s complex financial ecosystem, credit unions require more than just a generic blueprint for growth. This collaboration delivers a customized, data-driven approach that aligns with the credit union’s unique strengths, market dynamics and their membership. Vertice AI’s cutting-edge artificial intelligence capabilities allow the credit union to understand where their members are in their financial journey and how they can provide the right offers at the right time.

With their consulting expertise in formulating growth strategies for the financial services sector, Seez  utilizes the member insights combined with market analysis and the credit union’s value proposition to identify growth opportunities and develop targeted campaigns that drive deeper product penetration and real growth. This fusion of expertise promises not only to bolster the number of 1st University members but also to significantly enrich the quality of member experience and economic participation.

Mitch Rutledge, CEO of Vertice AI, expressed his confidence in this collaboration: “The partnership between Vertice AI and Seez is a groundbreaking fusion of technology and strategy. By aligning our technological prowess with Seez’s insightful growth methodologies, we’re crafting a tailored approach that’s designed to enhance 1st University’s member experience and drive unprecedented growth. This is about more than innovation; it’s about creating lasting value for 1st University’s community.”

President of Seez, Michele Stone commented: “This partnership is a testament to what forward-thinking collaboration can achieve. By bringing together 1st University’s strong community roots, Vertice AI’s latest artificial intelligence technology, and Seez’s strategic insights, we are charting an exciting future for member-centric financial services.”

Shelley Carlson, EVP Marketing and Relationship Management at 1st University, echoed the enthusiasm: “The collaborative power of Vertice AI technology, combined with Seez’s expertise in member growth strategies, is undeniably a game changer for the future of 1st University. We’re excited to pave the way for enhanced member experience, deeper community integration, and setting new benchmarks in credit union growth.”

The collaboration will roll out several initiatives over the coming months, all aligned with the shared vision of bringing relevant and impactful solutions to the members of 1st University Credit Union and the people in Waco, Texas. Together, we are poised to revolutionize the way credit unions approach growth and serving their members.

About 1st University Credit Union:

1st University Credit Union has been helping people achieve their financial goals since 1956 when the president of Baylor University wrote a letter to the Texas Credit Union Department requesting a charter for a credit union to serve the employees, students, and alumni of Baylor and their families. Today, the full-service credit union continues to serve the Baylor community as well as the geographic area surrounding Waco, Texas. For more information, visit or follow us on Facebook at  or Twitter at @1UniversityCU.

About Vertice AI:

Vertice AI is a leading provider of member growth solutions leveraging predictive analytics to help organizations harness the power of data to drive smarter business decisions. With a focus on machine learning and AI, the company’s solution delivers predictive insights that enable organizations to make data-driven decisions and optimize business outcomes.  For more information, visit and follow Vertice AI on LinkedIn.

About Seez:

See tomorrow. Seize today. We are more than an advertising agency and more than a strategic consultancy. We are the true synergy between both. In partnership with our clients, we are working to improve the lives of others. Based in Raleigh, N.C., Seez specializes in providing actionable knowledge and insights that drive results in a specific and measurable way. Seez the moment with us. To learn more, visit